OKAY!

I was going back over some old articles and found this from 4000, way back in 08.

Streetwear doesn't get sweeter this season than Okay! The brainchild of local fashion whiz-kids Kris and Gavin, have launched their second Autumn/Winter collection Not Okay! it's about to hit stores around the country. The collection includes a range of unique and quirky print t-shirts and jumpers featuring their trademark tongue-in-cheek designs. From curious one-eyed smiley faces to blocks of yellow cheese, a selection of plainer tees and pants and a hot reversible polka-dot vest, the boys have kept up their trademark style.

In a day and age where men's fashion increasingly lacks inspiration, Okay! are filling a much-needed void in the market with their bright colours and bold designs (rest assured, no fluro included). The brand is about versatility and wearability and, most importantly, putting some much-needed fun back into men's fashion.

Need more reason? In the words of Kris and Gavin: "Please buy our shirts. We need the money."








4000 Article

Gav